SAN FRANCISCO: YouTube has announced that it will offer some more revolutionary features this year and now offers the option of shopping in YouTube live streaming that is being used by certain users.
It aims to increase e-commerce and monetization facilities. YouTube announced earlier this year that it would offer online shopping options on its platform. Currently only serious and reputable brand makers are given the option to try. The goal was to instantly purchase standard products from YouTube.
This option is similar to Tic Tac Toe in that items are already being bought and sold through streaming. YouTube has previously said in its research that 33% of its users have admitted that they are buying 33% of the items just by looking at the comments and advertisements on YouTube. Thus, the popularity of discounted cell videos has increased by 400% in just one year.
YouTube has made extraordinary efforts to monetize its platform and promote e-commerce during the epidemic. The new option will now include various product tags, including ads below videos. This can be done automatically, while video stream makers will be able to add it themselves.
It is expected that the YouTube app will become an e-commerce machine and users will be able to purchase items in any video clip. But it will have to wait a few months for it to become popular.